Snaefellsnes, Iceland

WORK IN PROGRESS

CONTEXT
A peninsula region in the West of Iceland seeking to define themselves as both a desirable place for young people to come and put down roots, as well as a distinctive tourist destination. The brutal yet beautiful, dramatic landscape brings a community together through their collective resilience, highlighting a surprisingly warm and welcoming local character.

COMMISSION
Through workshops and place safaris we are developing a destination brand, drawing on both the natural environment and the cultural character of the place. This developed into a series of masterclasses, providing the tools for food producers, tourism providers and local marketing professionals to utilise the brand and become effective citizen storytellers.

GENRE
New Natural
Place Provenance

OUTPUT
Creative Communication
Masterclass